How We Work

Clinical studies involve large costs. Delays in patient recruitment is further costly and wasteful regarding both time and money. This can be avoided with a well-executed plan, preliminary study and the right digital tools.

We are a team with different background to support the set up in the best way. The team consists of doctors, study nurses, pharmacists & study coordinators and IT experts. A solid experience from life science and various consulting operations creates a thorough understanding of requirements and expectations for performing studies with high quality, from start to finish.

We aim to find a good solution for the patients – easy accessable and understandable questions, for the company – overview and detailed progress status.

 

Pre-study

We always create a free preliminary study and a marketing plan. This gives you indicative results with the expected number of patients you can expect.

Right conditions

We create the right conditions for the target group and on the best platform. We design and create sign-up portals on our website for patients to register.

Marketing

Marketing is done on suitable channels presented in the feasibility study and marketing plan. Marketing is always done on the chosen geographical area at the agreed budget

Screening

Patients receive more information by accessing a link where they answer a few initial screening questions. If qualified the patient is registered in a secured database with limited access. By self screening both time, resources and costs are saved.

Pre-study

We always offer a free feasibility study where a clear budget and estimate of the expected number of patients is provided

  • Always based on the desired budget
  • Financial distribution between different platforms
  • Estimated number of views per month & platform
  • Estimated number of conversions per month & platform
  • Keyword analysis, with suggestions for popular searches in the area
  • Estimated conversion rate per platform
  • Suggestions for marketing materials & advertisements

Strategy

We use modern digital channels to find suitable patients. This way, we can make selections based on geographical area as well as age group.

Previous projects have shown that we can reach specific target groups throughout the country with very successful results.

This results in you saving money by not paying for exposures to target groups that are not relevant for the study

In collaboration with you, we develop a ’front-end’ information and registration forms which will be distributed to potential patients. Utilizing digital sorting tools, we also conduct an early first screening. If desired, we also provide a back-end solution that allows for an overview.

Marketing

Users per month

Patient entry has distinguished itself clearly within the digital screening segment. Therefore, we have an average of 4000 organic individuals on our website per month.

Meta

We have a reach with thousands of exposures every month on Facebook & Instagram. On average 270,000 exposures and about 10,800 link clicks per month.

Google

Average CTR (click-through rate) of 23% on ads. This means that 23% of all those who see an ad convert and become a customer or patient.

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Screening

Through targeted marketing efforts, we aim to reach the potential study patient population. By utilizing digital platforms and channels, we are able to provide a convenient and efficient method for patients to participate in initial screening.

By linking to our dedicated screening page, individuals are able to answer a set of qualifying questions to determine their suitability for the study. By using this method, we can significantly reduce the time and resources required for site staff to screen potential patients.

Furthermore, by utilizing our secure database connection, we are able to provide additional information and contact details for further screening.”